First published
2001
Genre
Marketing
"Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.
Log in to track your reading, write a review, and save quotes.
Log inNot part of any community-curated series yet.
